Keywords are the words and phrases that people type into search engines to find what they’re looking for.
For example, if you were looking to buy a new...
Archive - 2 weeks ago
Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It can even show you the keywords your...
Many junior SEOs make the same mistake: they chase high search volume, assuming it means long-term opportunity. But search volume alone is completely...
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and...
Search engine advertising (also called pay-per-click, PPC or SEA) offers a direct path to website visitors, but is it the right choice for you? This guide...
When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords.
However, Google Search Console (GSC)...
Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body...
